📄️ Why do Ghost Metrics data reports differ from Google Analytics and other analytics tools?
Often, you want to compare data from different web analytics tools, for example, comparing Ghost Metrics reports with Google Analytics reports, to see whether they are similar or if one is tracking more or less data than the other.
📄️ Ghost Metrics tracks fewer visits than other web analytics tools, but tracks the same number of pageviews
If you use other web analytics tools on your website, in some rare cases you may find that Ghost Metrics tracks fewer visits than other tools. The main reason for small discrepancies is usually because Ghost Metrics focuses on tracking real users, respects privacy preferences and filters out a lot of bot traffic.